12/8/2023 0 Comments Target deskconnectIn my view, Apple’s acquisition of the team and app has several interesting aspects.įirst, the app integrates with numerous Apple devices, software programs and services in a similar way to IFTTT, a very popular platform-neutral automation service. The app, which has been available for $2.99, will be changed to a free app by Apple later today. Neither company has disclosed the acquisition amount or terms, although it is likely it was a sub-$10 million deal. The company originally created a DeskConnect app to make it easy to transfer items between iPhone devices and Apple Mac computers, so the team had previous experience dealing with Apple-only products and software.Īccording to a TechCrunch report, DeskConnect had "raised an unannounced seed round… in the range of a couple million from Lowercase, Eniac and General Catalyst."Īcquisition Terms, Rationale and Commentary The app was an Apple Design Award winner (as judged by Apple) and was also a best App Store app for 2015.īelow is a how-to explainer video about the Workflow app: The group created the Workflow app for iOS, which enables users to automate a series of tasks in and between applications for iPhone, iPad and Apple Watch devices. Iceland and San Francisco-based DeskConnect was founded in 2012 by Ari Weinstein, Conrad Kramer, Ben Feldman and Nick Frey. It's a tiny acquisition for Apple, but a telling one, since it shows the company's intention of providing greater connectivity between apps, services and hardware as the Internet of Things (IoT) becomes more prevalent. ![]() ![]() ![]() The app allows users to easily create automated functions between other software apps and run those automations on any Apple device, including iPhone, Apple Watch and iPad. Apple ( NASDAQ: AAPL) has acquired DeskConnect, the maker of the popular Workflow automation application.
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